[1]
S. A. Putri, J. Juniwati, B. B. Purmono, N. Afifah, and H. Setiawan, “THE POWER OF INFLUENCE: HOW CELEBRITY ENDORSEMENT AND ONLINE REVIEWS SHAPE GEN Z’S PURCHASE INTENTION IN BEAUTY PRODUCTS”, IJEBAR, vol. 8, no. 4, Dec. 2024.