K. S. T. Zin, K. Pechinthorn, M. R. Astillero, K. Tavisak, and T. Somathih, “A STUDY OF THE FACTORS LEADING TO THE DEVELOPMENT OF CUSTOMER SATISFACTION: A CASE STUDY OF A PRIVATE BANKING INSTITUTION IN MANDALAY, MYANMAR”, IJEBAR, vol. 4, no. 01, Mar. 2020.