Dhaula Patta Raya, et al. “FROM READINESS TO RESULTS THE MEDIATING POWER OF DIGITAL MARKETING IN THE RELATIONSHIP BETWEEN SUSTAINABILITY AND SME PERFORMANCE”. International Journal of Economics, Business and Accounting Research (IJEBAR), vol. 10, no. specialissue, Mar. 2026, doi:10.29040/ijebar.v10ispecialissue.19414.