Prawanita Sari, and David Sukardi Kodrat. “THE INFLUENCE OF SOCIAL MEDIA, REFERENCES, AND BELOW THE LINE MARKETING ON PURCHASING DECISIONS MEDIATED BY WALK-IN CUSTOMERS AT JAVA RESIDENCE”. International Journal of Economics, Business and Accounting Research (IJEBAR), vol. 10, no. 3, Oct. 2026, doi:10.29040/ijebar.v10i3.20927.