Awaluddin, Robi, et al. “GENERATION Z PURCHASE DECISION ON TIK-TOK SHOP IN TASIKMALAYA CITY: ANALYSIS OF INNOVATION, QUALITIES, PROMOTION AND E-TRUST”. International Journal of Economics, Business and Accounting Research (IJEBAR), vol. 7, no. 4, Dec. 2023, doi:10.29040/ijebar.v7i4.11637.