Sulaiman, Eman, and Weni Novandari. “BRAND NAME AND MILLENNIAL GENERATION ON CUSTOMER PREFERENCES THEIR IMPACT ON BRAND LOYALTY IN MSMEs”. International Journal of Economics, Business and Accounting Research (IJEBAR) 6, no. 4 (December 4, 2022). Accessed October 6, 2025. https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/6839.