Edy IC, Haryanti SS. THE ROLE OF HEDONISM IN THE RELATIONSHIP BETWEEN PRODUCT CHARACTERISTICS, MARKETING CHARACTERISTICS, AND CONSUMER CHARACTERISTICS TOWARDS IMPULSIVE BUYING BEHAVIOR. IJEBAR [Internet]. 2020 Dec. 17 [cited 2025 Aug. 1];4(4). Available from: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/1404