1.
Perdana C canggih, Putra SD, Suade YKM, Monalisa M. WHEN DO VIRAL MARKETING AND SOCIAL PROOF DRIVE PURCHASE? THE MEDIATING ROLE OF FEAR OF MISSING OUT IN SOCIAL COMMERCE. IJEBAR [Internet]. 2026 Jan. 10 [cited 2026 Jun. 25];9(4). Available from: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/18539