Aurellia VB, Harianto OE. OPTIMIZING PERFUME MARKETING STRATEGY: AN EMPIRICAL STUDY OF PURCHASE INTENTION MEDIATED BY PERCEIVED VALUE. IJEBAR [Internet]. 2026 Jan. 10 [cited 2026 Oct. 16];9(4). Available from: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/18968