Nirmala Putri Dinanti, Gusti Noorlitaria Achmad. THE EFFECT OF HEDONIC MOTIVATION AND VISUAL MERCHANDISING ON IMPULSE BUYING WITH POSITIVE EMOTION AS A MEDIATION VARIABLE ON OH SOME STORE CONSUMERS IN SAMARINDA CITY. IJEBAR [Internet]. 2026 Jun. 15 [cited 2026 Jun. 25];10(2). Available from: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/19920