Muktianis R, Harianto E. THE EFFECT OF PARASOCIAL INTERACTION ON PURCHASE INTENTION WITH CONSUMER ONLINE PURCHASE BEHAVIOR AS INTERVENING VARIABLE IN FASHION PRODUCTS. IJEBAR [Internet]. 2023 Nov. 29 [cited 2025 Jul. 11];6(4). Available from: https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/6844