ANTESEDEN PENGARUH PURCHASE INTENTION TERHADAP  PURCHASE DECISION PADA GENERASI MILENIAL PELANGGAN SOGO DI KALIMANTAN TIMUR

Chastelina Giska Pangestika

doi:10.29040/jap.v24i1.8298

ANTESEDEN PENGARUH PURCHASE INTENTION TERHADAP PURCHASE DECISION PADA GENERASI MILENIAL PELANGGAN SOGO DI KALIMANTAN TIMUR

Chastelina Giska Pangestika

Abstract

Key words: Store Image, Lifestyle, Price, Store Atmosphere, Hedonic Value, Purchase Decision, Purchase Intention

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DOI: http://dx.doi.org/10.29040/jap.v24i1.8298