EVALUASI PERAN ACCELERATOR STARTUP INDONESIA DALAM MENGEMBANGKAN STARTUP BERORIENTASI KEBERLANJUTAN

Annisa Dwi Rizkadila

Abstract


Accelerator status is a very supportive business program for startup companies in providing educational, mentoring and financial support. The purpose of this study is to obtain in-depth information regarding the evaluation of the role and services of the accelerator program in Indonesia from a startup perspective. Are startups satisfied with the accelerator program, the results of mentoring or coaching and services. This study uses qualitative research methods and focuses on perceptions or opinions of startups regarding the accelerator program and service processes. So this research uses a narrative approach or narrative approach. The types of data used are primary data and secondary data. The research sample was taken using a purposive sampling technique. The data analysis technique uses the 5W +1 H method. This method is used to describe and analyze a given problem by answering 5 components of the questions, namely what, where, when, who, why, and how to each startup. The results of this study reveal that startups can still stand and run their business, but for sustainability orientation some startups reveal that their companies are not sustainability oriented because they have not obtained several factors so they have not achieved the company's main goals. The research results prove that startups are satisfied with the accelerator program in Indonesia. But there are several factors lacking the accelerator program so that the satisfaction level does not reach 100%. This study has indicators of success according to startups as a success factor for the accelerator program
Keywords: Start up, Accelerator, and Sustanaibility

References


Andres, J., & Rodriguez, H. (2015). Start-up Development in Latin America: The Role of Venture Accelerators by Julian.

Anggraeni, N. M. S., & Yasa, N. N. K. (2012). E-Service Quality Terhadap Kepuasan Dan Loyalitas Pelanggan Dalam Penggunaan Internet Banking. Jurnal Keuangan Dan Perbankan, 16(2), 293–306.

Cohen, S., & Hochberg, Y. V. (2014). Accelerating Startups: The Seed Accelerator Phenomenon. SSRN Electronic Journal, 1–16. https://doi.org/10.2139/ssrn.2418000

Deshmukh, S., & Harichandan, D. (2014). Marketing Strategies and Plans.

Flores, R., Bliemel, M., Flores, R., Klerk, S. De, Miles, M. P., Bliemel, M., Flores, R., Klerk, S. De, & Miles, M. P. (2018). Entrepreneurship & Regional Development Accelerators as start-up infrastructure for entrepreneurial clusters. Entrepreneurship & Regional Development, 00(00), 1–17. https://doi.org/10.1080/08985626.2018.1537152

Gabbott, M., & Hogg, G. (n.d.). An empirical investigation of the impact of non-verbal communication on service evaluation.

Guntur, A. B., & Surya, D. (2019). PENGARUH KUALITAS PELAYANAN DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI Pendahuluan. JRBM Tirtayasa, 3(2), 198–214.

Gurel, B., & Sari, I. U. (2015). Strategic Planning for Sustainability in a Start-Up Company: A Case Study on Human Resources Consulting Firm. European Journal of Sustainable Development, 4(2), 313–322. https://doi.org/10.14207/ejsd.2015.v4n2p313

Hung, Y. ., Huang, M. ., & Chen, K. . (2003). Service quality evaluation by service quality performance matrix. 14(1), 79–89. https://doi.org/10.1080/1478336032000044843

Creswell, John W. 2012. Edutional Research Planning Conducting and Evaluating Quantitative and Qualitative Research 4th Edition. Boston: Pearson Education Inc

Creswell, John W. 2014. Research Design Qualitative, Quantitative, and Mixed Methods Approaches 4th edition. United State of America: Sage Publications.

Creswell, John W & Poth, Cheryl N. 2016. Qualitative Inquiry and Research Design: Choosing Among Five Approaches. Los Angeles, CA: Sage Publications.

Kos, B., & Cvirn, M. (2017). Accelerator: Joint Guide To Develop Acceleration Programmes. November, 1–53.

Luc, T. T., Khac, L., Thanh, H., Thi, N., & Phung, K. (2020). Studying the Successor Startup Enterprises — A Case Study of Quang Binh Province , Vietnam. 1995, 1426–1438. https://doi.org/10.4236/ojbm.2020.84091

Ranabhat, D. (2018). Customer Loyalty in Business. Views of Students of Centria University of Applied Sciences, March, 33+3. https://www.theseus.fi/bitstream/handle/10024/142883/Ranabhat Durga .pdf?sequence=1&isAllowed=y

Saputri, R. S. D. (2019). PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN GRAB SEMARANG.

Shukla, S. (2020). Concept of Population and Sample. How to Write a Research Paper, June, 1–6. https://www.researchgate.net/publication/346426707_CONCEPT_OF_POPULATION_AND_SAMPLE

Slavik, S. (2019). Administrative Sciences The Business Model of Start-Up — Structure and Consequences. Administrative Sciences, 9(69), 1–23.

Tsai, H. H., & Lu, I. Y. (2006). The evaluation of service quality using generalized Choquet integral. Information Sciences, 176(6), 640–663. https://doi.org/10.1016/j.ins.2005.01.015

Vries, M. D. E. (2018). Speeding Up Social Entrepreneurship Improving the sustainability of the accelerator.

West, S., Kujawski, D., & Rapaccini, M. (2017). based on customer value. November.

Social Media?” Journal of Product and Brand Management 30(2):320–34. doi: 10.1108/JPBM-02-2019-2262.

Jian, Yufan, Jialing Lin, and Zhimin Zhou. 2021. “The Role of Travel Constraints in Shaping Nostalgia, Destination Attachment and Revisit Intentions and the Moderating Effect of Prevention Regulatory Focus.” Journal of Destination Marketing and Management 19(October 2020):100516. doi: 10.1016/j.jdmm.2020.100516.

Kim, Jong Hyeong. 2018. “The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction.” Journal of Travel Research 57(7):856–70. doi: 10.1177/0047287517721369.

Kuenzel, Sven, and Sue Vaux Halliday. 2010. “The Chain of Effects from Reputation and Brand Personality Congruence to Brand Loyalty: The Role of Brand Identification.” Journal of Targeting, Measurement and Analysis for Marketing 18(3–4):167–76. doi: 10.1057/jt.2010.15.

Kumar, Vikas, and Arun Kumar Kaushik. 2018. “Destination Brand Experience and Visitor Behavior: The Mediating Role of Destination Brand Identification.” Journal of Travel and Tourism Marketing 35(5):649–63. doi: 10.1080/10548408.2017.1401032.

Lee, Yi Ju. 2015. “Creating Memorable Experiences in a Reuse Heritage Site.” Annals of Tourism Research 55:155–70. doi: 10.1016/j.annals.2015.09.009.

Manthiou, Aikaterini, Juhee Kang, Sunghyup Sean Hyun, and Xiao Xiao Fu. 2018. “The Impact of Brand Authenticity on Building Brand Love: An Investigation of Impression in Memory and Lifestyle-Congruence.” International Journal of Hospitality Management 75(March 2017):38–47. doi: 10.1016/j.ijhm.2018.03.005.

Mody, Makarand, and Lydia Hanks. 2020. “Consumption Authenticity in the Accommodations Industry: The Keys to Brand Love and Brand Loyalty for Hotels and Airbnb.” Journal of Travel Research 59(1):173–89. doi: 10.1177/0047287519826233.

Oliver R. L. 1999. “Whence Consumer Loyalty?” Journal of Marketing 63:33–44.

Ou, Yi Chun, and Peter C. Verhoef. 2017. “The Impact of Positive and Negative Emotions on Loyalty Intentions and Their Interactions with Customer Equity Drivers.” Journal of Business Research 80(July):106–15. doi: 10.1016/j.jbusres.2017.07.011.

Özhan, Seniz, Nevin Altug, and Eylem Deniz. 2018. “The Influence of Openness to Experience and Nostalgia Proneness on Brand Loyalty.” Journal of Advances in Management Research 15(4):500–513. doi: 10.1108/JAMR-11-2017-0106.

Plewa, Carolin, and Karen Palmer. 2014. “Self-Congruence Theory: Towards a Greater Understanding of the Global and Malleable Selves in a Sports Specific Consumption Context.” International Journal of Sports Marketing and Sponsorship 15(4):26–39. doi: 10.1108/IJSMS-15-04-2014-B004.

Rodrigues, Clarinda, and Paula Rodrigues. 2019. “Brand Love Matters to Millennials: The Relevance of Mystery, Sensuality and Intimacy to Neo-Luxury Brands.” Journal of Product and Brand Management 28(7):830–48. doi: 10.1108/JPBM-04-2018-1842.

Rodríguez-García, María, María Guijarro-García, and Agustín Carrilero-Castillo. 2019. “An Overview of Ecopreneurship, Eco-Innovation, and the Ecological Sector.” Sustainability (Switzerland) 11(10). doi: 10.3390/su11102909.

Shin, Minjung, Ki Joon Back, Choong Ki Lee, and Young Sub Lee. 2020. “Enhancing Customer-Brand Relationship by Leveraging Loyalty Program Experiences That Foster Customer-Brand Identification.” International Journal of Contemporary Hospitality Management 13(12):3991–4016. doi: 10.1108/IJCHM-06-2020-0550.

Sirgy, M.Joseph. 2014. “Self-Concept in Consumer Behavior: A Critical Review.” Journal of Consumer Research 9(3):287–300.

Sirgy, M.Joseph, and Chenting Su. 2000. “Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model.” Journal of Travel Research 38(4):340–52. doi: 10.1177/004728750003800402.

So, Kevin Kam Fung, Ceridwyn King, Beverley Sparks, and Ying Wang. 2013. “The Influence of Customer Brand Identification on Hotel Brand Evaluation and Loyalty Development.” International Journal of Hospitality Management 34(1):31–41. doi: 10.1016/j.ijhm.2013.02.002.

Stokburger-Sauer, Nicola, S. Ratneshwar, and Sankar Sen. 2012. “Drivers of Consumer-Brand Identification.” International Journal of Research in Marketing 29(4):406–18. doi: 10.1016/j.ijresmar.2012.06.001.

Verma, Anil, and G. Rajendran. 2017. “The Effect of Historical Nostalgia on Tourists’ Destination Loyalty Intention: An Empirical Study of the World Cultural Heritage site–Mahabalipuram, India.” Asia Pacific Journal of Tourism Research 22(9):977–90. doi: 10.1080/10941665.2017.1357639.




DOI: http://dx.doi.org/10.29040/jap.v24i1.8380

Refbacks

  • There are currently no refbacks.


Jurnal Akuntansi dan Pajak, ISSN 1412-629X l E-ISSN 2579-3055

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
web analytics

pengeluaran macau