Pengaruh Daya Tarik Perusahaan, Reputasi Perusahaan, dan Rekrutmen Online Terhadap Minat Melamar Kerja Generasi Y dan Z Muslim Pengguna Platform Tik-Tok Pada PT Kelas Digital

Muhammad Ali Ridwan Junaedi, Dwi Dewianawati, Ratna Ratna

Abstract

This research aims to determine the influence of company attractiveness, reputation and online recruitment on interest in applying for work using the Tik-Tok application. The population used is GENERATION Y AND Z Muslims aged between 15 and 41 years who use the Tik-Tok application. From the results of these calculations, a sample of 96 people were obtained as respondents. The research was carried out using multiple linear regression analysis tests. Based on the test results, it can be concluded: Company attractiveness has a positive influence on interest in applying for work, company reputation has a positive influence on interest in applying for work, online recruitment has a positive influence on interest in applying for work.

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