Strategi Industri Perbankan Syariah dalam Menghadapi Era Digital

Abstract

Industrial revolution 4.0 brings various kinds of changes in the order of people's lives. The changes felt in the current digital era have affected several aspects, including the financial industry in Islamic banking. The purpose of this study is to determine the strategy of the Islamic banking industry in facing the digital era. Data analysis using descriptive qualitative. The results of the study indicate that the strategy of the Islamic banking industry in facing the digital era can be done by providing a form of good service and attention to customers. In addition to various services that make it easier for customers, such as Internet Banking, various other services can help. Second, phone banking is an important tool for engaging with constituents. Third, there is a way to go to the bank using text messages. Fourth, is the presence of mobile banking services, in this case, banks can cooperate with other cellular network operators, so that a SIM card (cellular chip card) and Global for Mobile Communications (GSM) are installed with a special program to be able to conduct banking transactions, thus making all activities customer transaction operations are much easier, more practical and safer. Keywords : Strategy, Digital era, Digital Banking.