Marketing Mix and Religion On Customer Interest BSI Branch Pati

Authors

  • Syahrizal Fauzi Pascasarjana IAIN Kudus, Indonesia

DOI:

https://doi.org/10.29040/jiei.v9i1.8405

Abstract

This research is intended to provide information about how far the customer's interest or interest in Islamic banking, especially the Indonesian Syari'ah Bank (BSI) Pati Branch, is by observing behavior. There are five factors that influence public interest, namely: product, price, place, and promotion which are referred to as the 4P or marketing mix and one special factor in this case is religion. Religious factors in this study are sharia law and individual beliefs. Furthermore, this study resulted in two findings. First, that the 4P which consist of product, price, place, promotion and religious factors greatly influence the Muslim community to become Islamic banking customers, especially at BSI Pati Branch. Second, religion is the dominant factor that influences people's interest in becoming customers of the Pati Branch of Bank BSI besides the 4P factor.

References

Ansori, A. (2019). Penerapan E-Banking Syariah pada Sistem Informasi Manajemen Perbankan Syariah. Banque Syar’i: Jurnal Llmiah Perbankan Syariah, 3(1), 113–142.

Dewi, E. K., & Astari, A. (2018). Peran pembiayaan mudharabah dalam pengembangan kinerja usaha mikro pada bmt (baitul maal wat tamwil). Law and Justice, 2(2), 113–123.

Fathurrochman, I., Endang, E., Bastian, D., Ameliya, M., & Suryani, A. (2021). Strategi Pemasaran Jasa Pendidikan Dalam Meningkatkan Nilai Jual Madrasah Aliyah Riyadus Sholihin Musirawas. Jurnal Isema: Islamic Educational Management, 6(1), 1–12.

Janah, N. J. N., & Siregar, P. A. (2018). Pengaruh Rasio Keuangan Terhadap Profitabilitas Perbankan Syariah Indonesia. At-Tawassuth: Jurnal Ekonomi Islam, 3(1), 163–183.

Kasnelly, I. M. S. (2019). Penerapan akad mudharabah pada perbankan syariah. Al-Mizan: Jurnal Ekonomi Syariah, 2(2), 51–68.

Muflihin, M. D. (2019). Perkembangan Bank Syariah Di Indonesia: Sebuah Kajian Historis. JES (Jurnal Ekonomi Syariah), 4(1).

Rachmadi Usman, S. H. (2018). Produk dan akad perbankan syariah di Indonesia. PT Citra Aditya Bakti.

Rahmah, Y. F. (2020). Determinan pebiayaan bermasalah terhadap kinerja keuangan serta dampaknya pada pertumbuhan pembiayaan Murabahah Bank Umum Syariah di Indonesia Non-performing financing determinant toward financial performnace and its impact on Murabahah Financing growth in Sharia General Banks in Indonesia المالي وانعكاساته على نمو تمويل المرابحة للمصار٠التجارية الشرعية ÙÙŠ إندونيسيا. UIN Sunan Gunung Djati Bandung.

Salam, A. (2016). Bunga Bank Dalam Perspektif Islam (Studi Pendapat Nahdlatul Ulama Dan Muhammadiyah). JESI (Jurnal Ekonomi Syariah Indonesia), 3(1), 77–108.

Suib, M. S. (2017). Resiko Pembiayaan Muá¸arobah (Strategi Meminimalisir Resiko Pembiayaan Muá¸arobah Pada Bank Syari’Ah). Profit: Jurnal Kajian Ekonomi Dan Perbankan Syariah, 1(1).

Usanti, T. P., & Shomad, A. (2022). Transaksi bank syariah. Bumi Aksara.

Wijayanto, A. (2019). Pengaruh Variabel Bauran Pemasaran Terhadap Keputusan Konsumen Membeli Pasta Gigi Pepsodent PT. Unilever Indonesia, TBK. Jurnal Makro Manajemen, 4(1), 83–94.

Downloads

Published

23-03-2023

How to Cite

Fauzi, S. (2023). Marketing Mix and Religion On Customer Interest BSI Branch Pati. Jurnal Ilmiah Ekonomi Islam, 9(1), 1237–1242. https://doi.org/10.29040/jiei.v9i1.8405

Issue

Vol. 9 No. 1 (2023): JIEI : Vol.9, No.1, 2023

Section

Articles

Citation Check

License

The copyright of the article fully belongs to the Jurnal Ilmiah Ekonomi Islam and publishing rights belong entirely to LPPM STIE AAS Surakarta

 Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.