Pengaruh Pelayanan dan Produk Perbankan Syariah Terhadap Loyalitas Nasabah Dalam Mengambil Pendanaan dan Pembiayaan (Studi Kasus: Bank Syariah KC Padangsidimpuan)

Abstract

Departing from the main issues that are being widely discussed in society related to sharia banking which is the talk of the town today. Therefore the initiative of the researcher to raise this problem is the subject of the title of this study. And this study aims to determine the effect of Islamic banking services and products on customer loyalty in taking funding and financing at Bank Syariah Indonesia KC Padangsidimpuan. The research method uses multiple linear regression which is sourced from the primary data of the respondents. The results of this study indicate that the service variable has no significant effect on customer loyalty at PT. BSM KCP Kaliurang, so the hypothesis is accepted. Judging from the (partial) t-test, it shows that the significance value is > 5% or 0.05, which is equal to 0.337 > 0.05. So that the conclusion is service has no influence on customer loyalty. Product Variables have a significant influence on Customer Loyalty variables. By using a dummy variable which shows that the Product variable (X2) on Customer Loyalty (Y) uses a partial t-test which shows a significance value of 0.017 <0.05. So the conclusion is that the Product variable (X2) has an effect on the Customer Loyalty variable (Y). Judging from the results of statistical tests, namely the f-test (simultaneous) shows that the significance value is <0.05, which is equal to 0.004 <0.05. Thus, the conclusion from the f-test is that the Service variable (X1) and Product variable (X2) simultaneously or simultaneously have an influence on the Customer Loyalty variable (Y).