aini AF, Syarif As’ad. THE EFFECT OF ADVERTISEMENT AND INFLUENCER MARKETING ON THE PURCHASE DECISION OF BUTTONSCARVES MUSLIM FASHION PRODUCTS WITH ONLINE CUSTOMER REVIEW AS THE MODERATION (A STUDY CASE IN YOGYAKARTA CITY AND BANTUL AND SLEMAN DISTRICTS): THE EFFECT OF ADVERTISEMENT AND INFLUENCER MARKETING ON THE PURCHASE DECISION OF BUTTONSCARVES MUSLIM FASHION PRODUCTS WITH ONLINE CUSTOMER REVIEW AS THE MODERATION (A STUDY CASE IN YOGYAKARTA CITY AND BANTUL AND SLEMAN DISTRICTS). JIEI [Internet]. 2025 Jun. 1 [cited 2025 Jul. 18];11(03). Available from: https://jurnal.stie-aas.ac.id/index.php/jei/article/view/17119