SISTEM PEMBAYARAN CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE

Sudung Simatupang; Desi Susanti; Marisi Butarbutar; Kevin Indajang; Rosita Manawari Girsang

doi:10.29040/jie.v8i1.10711

SISTEM PEMBAYARAN CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE

Sudung Simatupang, Desi Susanti, Marisi Butarbutar, Kevin Indajang, Rosita Manawari Girsang

Abstract

The development of digital technology has made the business world provide more innovative services in reaching a wider range of consumers, one of the systems that is expected to support these efforts is the Cash On Delivery (COD) service with the hope that it can support purchasing decisions. The results of the study found that there is a positive direction coefficient from Cash On Delivery on purchasing decisions, with the ability to explain Cash On delivery to purchasing decisions worth a strong correlation (R). The partial hypothesis test (Test) t shows a positive and significant effect of the Cash On Delivery variable on purchasing decisions. This means that Cash On Delivery is able to support the decision of consumers to make purchases when these consumers do not have a digital payment system, such as mobile banking, shoope pay, funds and so on.

Full Text:

PDF

References

Ahdiat, A. (2023). 5 E-Commerce dengan Pengunjung Terbanyak Kuartal I 2023. Databoks.Katadata.Co.Id. https://databoks.katadata.co.id/datapublish/2023/05/03/5-e-commerce-dengan-pengunjung-terbanyak-kuartal-i-2023

Aji, G., Safitri, Y. A., & Nisa, M. L. C. (2023). Procedures for Cash on Delivery Service Administration at the Bojonegoro Post Office. UPY Business and Management Journal (UMBJ), 2(1), 30–35. https://doi.org/10.31316/ubmj.v2i1.4490

Akpoyomare, O. Ben, Adeosun, L. P. K., & Ganiyu, R. A. (2013). The Influence of Product Attributes on Consumer Purchase Decision in the Nigerian Food and Beverages Industry: A Study of Lagos Metropolis. American Journal of Business and Management, 2(1), 196. https://doi.org/10.11634/216796061706211

Angelyn, & Kodrat, D. S. (2021). The Effect of Social Media Marketing on Purchase Decision with Brand Awareness as Mediation on Haroo Table. International Journal of Review Management Business and Entrepreneurship (RMBE), 1(1), 16–24. https://doi.org/10.37715/rmbe.v1i1.1946

Anggardini, F., & Ratnasari, S. D. (2022). The Effect of Service Quality and Trust on Online Purchasing Decisions at Shopee. International Journal of Social Science and Human Research, 5(9), 4021–4028. https://doi.org/10.47191/ijsshr/v5-i9-07

Anjum, S., & Chai, J. (2020). Drivers of Cash-on-Delivery Method of Payment in E-Commerce Shopping: Evidence From Pakistan. SAGE Open, 10(3), 1–14. https://doi.org/10.1177/2158244020917392

Aqil, N. A., Putri, C. M., & Yunisa, D. (2022). Evaluation Of Cash On Deivery System For Improving Legal Certainty In The Development Of Electronic Transactions In Indonesia. Ikatan Penulis Mahasiswa Hukum Indonesia Law Journal, 2(2), 251–264. https://doi.org/10.15294/ipmhi.v2i2.55074

Atifi, N. (2018). Shopee sales surge helps Sea hit record revenue, but net loss widens. Techinasia.Com. https://www.techinasia.com/shopee-sales-surge-helps-sea-hit-record-revenue

Azanella, L. A. (2022). Mengapa Sistem Pembayaran COD Sering Bermasalah? Kompas. Com. https://www.kompas.com/tren/read/2022/06/23/160500865/mengapa-sistem-pembayaran-cod-sering-bermasalah-?page=all

Budianto, W. (2019). Mengenal Lebih Dalam Fitur Marketplace. Idwebhost.Com. https://idwebhost.com/blog/facebook-marketplace/

Burhan, F. A. (2022). Omzet Induk Shopee Naik 64%, Terdorong Ekspansi E-commerce. Katadata.Co.Id. https://katadata.co.id/lavinda/digital/6284585096bfd/omzet-induk-shopee-naik-64-terdorong-ekspansi-e-commerce

Chiejina, C., & Olamide, S. E. (2014). Investigating the Significance of the ‘Pay on Delivery’ Option in the Emerging Prosperity of the Nigerian e-commerce sector. Journal of Marketing and Management, 5(1), 120-135. https://www.proquest.com/openview/e6bdd782da8c6c278eeb44bc12e70551/1?pq-origsite=gscholar&cbl=2032031

Cvetkovic, A. (2022). Cash on Delivery: What is It and How Does it Work? Shopify. https://www.shopify.com/id/retail/cash-on-delivery

Dhianty, R. (2022). TanggungJawab Kurir dalam Transaksi Perdagangan Elektronik (ecommerce) dengan Metode Pembayaran Cash on Delivery (COD) dalam Perspektif Hubungan Keagenan. SALAM: Jurnal Sosial Dan Budaya Syar-I, 9(1), 213–226. https://doi.org/10.15408/sjsbs.v9i1.24671

Eisingerich, A. B., & Rubera, G. (2010). Drivers of Brand Commitment: A Cross-National Investigation. Journal of International Marketing, 18(2), 64–79. https://doi.org/10.1509/jimk.18.2.64

Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer Behavior. Dryden Press, Fort Worth.

Fitriyah, R. M., A’yun, Q., Hariran, moh argy, & Muzdalifah, L. (2021). Terhadap Keputusan Pembelian Melalui Cash on Delivery ( Cod ) Pada Pelaku Umkm Di Sidoarjo. Greenomika, 3(2), 98–105.

Ginee.com. (2021). Sejarah Shopee di Indonesia: Marketplace Sukses di Tanah Air. Ginee. https://ginee.com/id/insights/sejarah-shopee-indonesia/

Ginee.Com. (2021). Pahami Sistem COD Shopee untuk Penjual Lengkap Abis! Ginee. https://ginee.com/id/insights/sistem-cod-shopee-untuk-penjual/

Ha, X. S., Le, H. T., Metoui, N., & Duong-Trung, N. (2020). DeM-CoD: Novel access-control-based cash on delivery mechanism for decentralized marketplace. Proceedings - 2020 IEEE 19th International Conference on Trust, Security and Privacy in Computing and Communications, TrustCom 2020, 71–78. https://doi.org/10.1109/TrustCom50675.2020.00023

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th Editio). Prentice Hall.

Hajati, D. I. (2022). The The Effect of Cash on Delivery, Online Consumer Rating and Reviews on the Online Product Purchase Decisions. Business Innovation and Entrepreneurship Journal, 4(1), 18–26. https://doi.org/10.35899/biej.v4i1.348

Hajjar, S. T. EL. (2018). STATISTICAL ANALYSIS: INTERNAL-CONSISTENCY RELIABILITY AND CONSTRUCT VALIDITY. International Journal of Quantitative and Qualitative Research Methods, 6(1), 27–38. www.eajournals.org

Halaweh, M. (2017). Intention to adopt the cash on delivery (COD) payment model for E-commerce transactions: An empirical study. 16th IFIP International Conference on Computer Information Systems and Industrial Management (CISIM), JUni, 628–637. https://doi.org/10.1007/978-3-319-59105-6_54

Halaweh, M. (2018). Cash on Delivery (COD) as an Alternative Payment Method for E-Commerce Transactions: Analysis and Implications. International Journal of Sociotechnology and Knowledge Development, 10(4), 1–65.

Handayani, F., Khairunisa, M., & Muir, S. (2022). Pengaruh Metode Pembayaran Terhadap Keputusan Pembelian Pada Mahasiswa Di Marketplace Shopee ditinjau Menurut Ekonomi Syariah. Journal of Sharia and Law, 1(1), 51–60.

Iprice.co.id. (2018). Peta E‑Commerce Indonesia. Ipriceinsights. https://iprice.co.id/insights/mapofecommerce/

Jebadurai, D. J. (2019). Consumer preference on payment options in online shopping. RIMS Journal of Management, 4(July), 8–14.

Kanchan, U., Kumar, N., & Gupta, A. (2015). A Study of Online Purchase Behaviour of Customers in India. ICTACT Journal on Management Studies, 01(03), 136–142. https://doi.org/10.21917/ijms.2015.0019

Kusumawati, A. (2021). Pengaruh Online Customer Review, Online Customer Rating, dan Layanan Cash On Delivery (COD), terhadap Keputusan Pembelian (Studi pada Konsumen Shopee di Kota Malang). Universitas Muhammadiyah Malang.

Lara, M. P., & Thabrani, G. (2022). The effect of electronic word of mouth (eWOM), prices, and cash on delivery (COD) services on consumer purchasing decisions on e-commerce applications. Marketing Management, 2(1), 27–35. https://doi.org/10.24036/jkmp.v1i1

Maisyura, Sukmawati, C., Dewi, R., & Arinanda. (2022). Analysis Of Cash On Delivery (Cod) Payment Methods In Online Shopping Transactions In Indonesia. Proceedings of the 2nd International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2021), 648(ICoSPOLHUM 2021), 269–274. https://doi.org/10.2991/assehr.k.220302.040

Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management, 9(1), 592–600.

Miati, I. (2020). Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar). Abiwara : Jurnal Vokasi Administrasi Bisnis, 1(2), 71–83. https://doi.org/10.31334/abiwara.v1i2.795

Momani, R. (2019). The Impact of Brand Dimension on the Purchasing Decision Making of the Jordanian Consumer for Shopping Goods. International Journal of Busiiness and Social Science, 6(7), 15--169.

News.indonesianet.co.id. (2023). Dukung Pertumbuhan Ekonomi Digital 2023, Shopee Bagikan Tren Perilaku Belanja Konsumen. Indonesianet.Co.Id. https://news.indonesianet.co.id/2023/01/27/shopee-tren-belanja-konsumen/

Oentoeng, I. F., Muslih, M., & Tri Bhakti, S. (2021). Sustainable Marketing Governance to Drive Purchasing Decisions in Online Business. International Journal of Scientific Engineering and Science, 5(1), 42–49. http://ijses.com/

Palupi, G. A. (2022). Shopee Masih Jadi E-Commerce Pilihan Utama Masyarakat Indonesia. GoodStats. https://goodstats.id/article/jakpat-shopee-masih-rajai-e-commerce-pilihan-masyarakat-indonesia-tahun-2022-scYdn

Parmana, Fahmi, I., & Nurrohmat, D. R. (2019). The Influence of Marketing Mix Factors in Purchasing Decision for Wooden Furniture Case of Furnimart Bogor. Indonesian Journal of Business and Entrepreneurship, 5(1), 54–64. https://doi.org/10.17358/ijbe.5.1.54

Pencarelli, T., Škerháková, V., Ali Taha, V., & Valentiny, T. (2018). Factors determining Italian online shoppers’ preference of cash on delivery: Empirical analysis. Polish Journal of Management Studies, 18(2), 245–258. https://doi.org/10.17512/pjms.2018.18.2.20

Phuong, N. M., Ha, N. V., Diep, N. T., Chuyen, D. T. H., & Anh, N. T. N. (2021). Factors Affecting Retailers’ Adoption of the Cash on Delivery (COD) Payment Model for e-Commerce Transactions: Case of Vietnam. The International Journal of Business & Management, 9(4), 137–145. https://doi.org/10.24940/theijbm/2021/v9/i4/bm2104-048

Purwandari, B., Suriazdin, S. A., Hidayanto, A. N., Setiawan, S., Phusavat, K., & Maulida, M. (2022). Factors Affecting Switching Intention from Cash on Delivery to E-Payment Services in C2C E-Commerce Transactions: COVID-19, Transaction, and Technology Perspectives. Emerging Science Journal, 6(Special Issue), 136–150. https://doi.org/10.28991/esj-2022-SPER-010

Putri, Y. E., Wiryono, S. K., Nainggolan, Y. A., & Cahyono, T. D. (2019). Method of Payment Adoption in Indonesia E-Commerce. The Asian Journal of Technology Management (AJTM), 12(2), 94–102. https://doi.org/10.12695/ajtm.2019.12.2.2

Ramdhani, G. (2023). E-Commerce No.1 Pilihan Pengguna Berdasarkan Riset Snapcart Perilaku Belanja Online Jelang Ramadan 2023. Liputan6.Com. https://www.liputan6.com/lifestyle/read/5237467/e-commerce-no1-pilihan-pengguna-berdasarkan-riset-snapcart-perilaku-belanja-online-jelang-ramadan-2023

Rihidima, L. V. C., Abdillah, Y., & Rahimah, A. (2022). Adoption of Cash on Delivery Payment Method in E-commerce Shopping: A Value-based Adoption Model Approach. Jurnal Manajemen Teori Dan Terapan | Journal of Theory and Applied Management, 15(3), 347–360. https://doi.org/10.20473/jmtt.v15i3.38964

Rita. (2018). Purchase Decision. Binus University Business Scholl. https://bbs.binus.ac.id/gbm/2018/09/26/purchase-decision/

Rizki, M. J. (2021). Penjelasan Perusahaan E-Commerce Soal Ketentuan COD Belanja Online. Hukum Online. https://www.hukumonline.com/berita/a/penjelasan-perusahaan-e-commerce-soal-ketentuan-cod-belanja-online-lt60b2377570d21

Roseluis, T. (1971). Consumer rankings of risk Reduction Methods. Journal of Marketing, 35(1), 56–61. https://journals.sagepub.com/doi/10.1177/002224297103500110

Santoso, A., & Sispradana, A. (2021). Analysis toward purchase decision determinant factors. Asian Management and Business Review, 1(2), 155–164. https://doi.org/10.20885/ambr.vol1.iss2.art7

Seller.shopee.co.id. (2023). Apa itu Metode Pembayaran COD (Bayar di Tempat) ? Shoppe. https://seller.shopee.co.id/edu/article/3360

Setiawan, A. U. (2021). Pengaruh Harga, E-Wom, dan Sistem Pembayaran Cash on Delivery Terhadap Keputusan Pembelian di Shopee (Studi Kasus pada Mahasiswa Solo Raya) [Universitas Muhammadiyah Surakarta]. https://eprints.ums.ac.id/95966/9/np amaroh %28Mnj%29.pdf

Simatupang, S., Candra, V., Putri, D. E., Grace, E., & Hamdani, E. (2021). Product Quality Ability, Price and Product Design Influence Adidas Shoes Purchase Decision. International Journal of Multi Science, 2(7), 1–4.

Simatupang, S., Efendi, E., & Putri, D. E. (2021). Facebook Marketplace Serta Pengaruhnya Terhadap Minat Beli. Jurnal Ekbis, 22(1), 28. https://doi.org/10.30736/je.v22i1.695

Son, H. X., Nguyen, M. H., Phien, N. N., Le, H. T., Nguyen, Q. N., Dinh, V. D., Tru, P. T., & Nguyen, T. P. (2019). Towards a mechanism for protecting seller’s interest of cash on delivery by using smart contract in hyperledger. International Journal of Advanced Computer Science and Applications, 10(4), 45–50. https://doi.org/10.14569/ijacsa.2019.0100405

Sunarto, S. (2015). Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Pada Toko Kerajinan Kulit Kartika Magetan. EQUILIBRIUM : Jurnal Ilmiah Ekonomi Dan Pembelajarannya, 3(2), 191–205. https://doi.org/10.25273/equilibrium.v3i2.668

Tandon, U., & Kiran, R. (2018). Study on drivers of online shopping and significance of cash-on-delivery mode of payment on behavioural intention. International Journal of Electronic Business, 14(3), 212–237. https://doi.org/10.1504/IJEB.2018.095959

Tjiptono, F. (2015). Strategi Pemasaran (Edition: 4). Andi.

Tussafinah, H. (2018). Pengaruh Rating Dan Ulasan, Jaminan 100% Pengembalian Dan Layanan Cod Atau Bayar Di Tempat Terhadap Keputusan Pembelian Lazada. Universitas Islam Negeri Walisongo Semarang.

Utomo, D. A. (2013). Motif Pengguna Jejaring Sosial Google + Di Indonesia. Jurnal E-Komunikasi, 1(3), 147–156.

Vandiny, V. S., Listiawati, R., Rimenda, T., & Marbun, J. (2022). The Reasons of Why Customers Choose COD as Their Payment Method When Shopping Online. Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (ICAST-SS 2022), 30 Decembe, 535–540. https://doi.org/10.2991/978-2-494069-83-1_95

Wiryawan, I. W. G. (2021). Urgensi Perlindungan Kurir Dalam Transaksi E-Commerce Dengan Sistem COD (Cash On Delivery). Jurnal Analisis Hukum (JAH), 4(2), 188–202. http://www.apjii.or.od.

Young, J. (2023). Cash on Delivery (COD): What It Is and How It Works. Investopedia. https://www.investopedia.com/terms/c/cashondelivery.asp

Yudizwara, M. (2023). 7 Aplikasi Marketplace Terbaik di Indonesia. Everpro.Id. https://everpro.id/blog/aplikasi-marketplace/#:~:text=Mengutip dari hasil peringkat di,Lazada%2C Blibli%2C dan Bukalapak.

Yulianto, Y., Sisko, A., & Hendriana, E. (2021). The Stimulus Of Impulse Buying Behavior On E-Commerce Shopping Festival: A Moderated-Mediated Analysis. Journal of Business and Management Review, 2(10), 692–714. https://doi.org/10.47153/jbmr210.2152021

Zainuddin, & Risma, A. (2023). The Good Faith of the Parties in Buying and Selling Goods Online with Cash on Delivery (COD) Payment: A Critical Analysis. European Journal of Law and Political Science, 2(1), 6–12. https://doi.org/10.24018/ejpolitics.2023.2.1.59

DOI: http://dx.doi.org/10.29040/jie.v8i1.10711