Pengaruh Brand Image, Brand Reputation, dan Perceived Quality Terhadap Purchase Intention: Studi Empiris Pada Produk ECO-Friendly Ritel Modern

Authors

  • Edwin Zusrony Universitas Sains dan Teknologi Komputer, Indonesia http://orcid.org/0000-0002-7298-3283
  • Pemilia Sulistyowati Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern, Indonesia
  • Dhevi Dadi Kusumaningtyas Universitas Sains dan Teknologi Komputer, Indonesia
  • Gibson Manalu Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern, Indonesia
  • Jaelani Jaelani Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern, Indonesia
  • Asri Winanti Madyoningrum Sekolah Tinggi Ilmu Ekonomi Al-Madani, Indonesia
  • Endang Kustami Universitas Sains dan Teknologi Komputer, Indonesia

DOI:

https://doi.org/10.29040/jie.v8i2.13413

Abstract

Eco-friendly is an environmentally friendly product or behavior that has minimal impact on the environment. This research aims to determine and assess the impact of brand image, brand reputation and perceived quality variables on the dependent variable, namely purchase intention. The research uses a quantitative approach method. The research sample was 100 respondents taken using a non-random sampling technique with a purposive sampling method. Data was collected using a questionnaire and measured using Likert scale parameters. The data analysis technique uses multiple linear regression and is processed using SmartPLS 4.0 software. The research results show that the variables brand image, brand reputation and perceived quality have a significant influence on the purchase intention variable for ECO-Friendly products in modern retail stores.

References

Abdillah, J. H. (2021). … Brand Image, Brand Reputation Dan Online Customer Review Terhadap Purchase Intention Pada Tokopedia (Studi Kasus Terhadap …. Jurnal Ilmiah Mahasiswa FEB, 1–13. https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/7487

Agmeka, F., Wathoni, R. N., & Santoso, A. S. (2019). The Influence of Discount Framing Towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in E-Commerce. Procedia Computer Science, 161, 851–858.

Ahdiat, A. (2023). 10 Toko Retail Terlaris di Indonesia 2022, Alfamart Juara. Databoks.Katadata.Co.Id. https://databoks.katadata.co.id/datapublish/2023/07/11/10-toko-retail-terlaris-di-indonesia-2022-alfamart-juara

Anwar, A. F., Darpito, S. H., & Nurrohim, H. (2022). Pengaruh Brand Image, Perceived Quality, Perceived Price terhadap Niat Beli Survei Pada Generasi Muda Calon Konsumen Produk Thrift di Daerah Istimewa Yogyakarta. Jurnal Ilmiah Manajemen Kesatuan, 10(2), 327–336. https://doi.org/10.37641/jimkes.v10i2.1422

Bolt, O. (2023). What are Eco-Friendly Products? Energytheory.Com. https://energytheory.com/eco-friendly-products/

Hadi, M. Z., & Keni, K. (2022). Pengaruh Brand Image, Brand Awareness, dan Brand Trust terhadap Purchase Intention pada Produk Kecantikan Ramah Lingkungan. In Jurnal Manajemen Bisnis dan Kewirausahaan (Vol. 6, Issue 3, p. 254). https://doi.org/10.24912/jmbk.v6i3.18649

Imaroh, N., & Marlena, N. (2022). Pengaruh Brand Reputation dan Harga Terhadap Keputusan Pembelian Pakaian Branded Preloved di Thriftshop Online Instagram. Jurnal Manajemen, 14(2), 239–245. https://doi.org/10.30872/jmmn.v14i2.11194

Kristinawati, A., & Keni, K. (2021). Pengaruh Brand Image, Perceived Quality, dan eWOM terhadap Purchase Intention Mobil di Jakarta. Jurnal Manajemen Bisnis Dan Kewirausahaan, 5(5), 524. https://doi.org/10.24912/jmbk.v5i5.13305

Kulsumaningtyas, S., & Wiwoho, G. (2023). Pengaruh Brand Image,Product Knowledge, dan Perceived Quality Terhadap Purchase Intention Produk Hanasui Mattedorable Lip Cream (Studi Pada Masyarakat di Kabupaten Kebumen). Jurnal Ilmiah Mahasiswa Manajemen, 5(3), 2023. https://jurnal.universitasputrabangsa.ac.id/index.php/jimmba/index

Kusumawati, E. (2019). Minat Beli Produk Ramah Lingkungan Sebagai Dampak dari Implementasi Green Advertising. Jurnal Kajian Ilmiah, 19(1), 57. https://doi.org/10.31599/jki.v19i1.394

Lukitaningsih, A., Ningrum, N. K., & Muttaqin, F. A. (2023). Pengaruh Brand Image, Store Atmosphere, Product Quality dan Service Quality terhadap Minat Beli Ulang (Studi Kasus Pada Pelanggan Mie Gacoan Yogyakarta). Ekonomis: Journal of Economics and Business, 7(1), 372. https://doi.org/10.33087/ekonomis.v7i1.794

Mothersbaugh, D. L., & Hawkins, D. I. (2016). Consumer Behavior: Building Marketing Strategy. McGraw-Hill.

Purwianti, L., & Ricarto, T. (2018). Analisa Faktor-Faktor Yang Mempengaruhi Purchase Intention Pada Pengguna Smartphone Di Batam. Jurnal Manajemen Maranatha, 18(1), 41–56. https://doi.org/10.28932/jmm.v18i1.1095

Raza, M. A., Ahad, M. A., Shafqat, M. A., Aurangzaib, M., & Rizwan, M. (2014). The Determinants of Purchase Intention Towards Counterfeit Mobile Phones in Pakistan. Journal of Public Administration and Governance, 4(3), 1–19.

Syarifuddin, D., & Alamsyah, D. P. (2017). Green Perceived Value For Environmentally Friendly Products: Green Awareness Improvement. Jurnal Ekonomi Pembangunan, 18(2), 245–255.

Yunan, N., & Anwar, K. (2021). Pengaruh Kinerja Keuangan, Karakteristik Perusahaan dan Corporate Governance Terhadap Pengungkapan Sustainability Report. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 4(1), 171–193.

Zafar, M. Z. (2013). The Impact of Mobile Service Attributes on Males’and Females’purchase Decision. Management & Marketing, 8(4).

Downloads

Additional Files

Published

2024-07-18

How to Cite

Zusrony, E., Sulistyowati, P., Kusumaningtyas, D. D., Manalu, G., Jaelani, J., Madyoningrum, A. W., & Kustami, E. (2024). Pengaruh Brand Image, Brand Reputation, dan Perceived Quality Terhadap Purchase Intention: Studi Empiris Pada Produk ECO-Friendly Ritel Modern. JURNAL ILMIAH EDUNOMIKA, 8(2). https://doi.org/10.29040/jie.v8i2.13413

Issue

Vol. 8 No. 2 (2024): EDUNOMIKA

Section

Articles

Citation Check