THE EFFECT OF GREEN INNOVATION ON COMPANY SUSTAINABILITY PERFORMANCE WITH CEO TENURE AS A MODERATING VARIABLETHE EFFECT OF GREEN INNOVATION ON COMPANY SUSTAINABILITY PERFORMANCE WITH CEO TENURE AS A MODERATING VARIABLE

Andi Harmoko Arifin

Abstract


This research aims to determine green innovation on company sustainability and whether there is a tenured CEO who plays a moderating role. This research uses a sampling method in the form of non-probability sampling. The sampling technique used in this research used purposive sampling. The analytical method used in this research is a quantitative analysis method. The results of this research show that green innovation has a significant effect on company sustainability. And the CEO is able to moderate green innovation towards company sustainability .
Keywords: CEO Tenure. Company Sustainability, Green Innovation

References


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DOI: http://dx.doi.org/10.29040/jie.v8i2.13507

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