PENGEMBANGAN WISATA KULINER DAN MINAT BERKUNJUNG KEMBALI GENERASI Z: KAJIAN DALAM PERSPEKTIF PARIWISATA HALAL PADA ALUN-ALUN KIDUL YOGYAKARTA

Abstract

Culinary tourism serves as a crucial element shaping tourist experiences, particularly when integrated with halal tourism principles. This study examines Generation Z's perception of culinary tourism development from a halal tourism perspective and its impact on revisit intention in the Alun-alun Kidul area, Yogyakarta. Utilizing a quantitative survey design, data were collected from 100 Generation Z respondents using a four-point Likert questionnaire. Instrument testing confirmed valid (r-count > 0.195) and reliable (Cronbach’s Alpha > 0.70) items. Classical assumption tests satisfied normality, multicollinearity, and heteroscedasticity criteria. The descriptive findings indicated high evaluations for culinary tourism development (mean = 3.19) and halal attributes (mean = 3.24), alongside strong revisit intention (mean = 3.22). Simple linear regression analysis revealed that culinary tourism development integrated with halal tourism principles significantly influences Generation Z's revisit intention (F = 84.12, p < 0.001; t = 9.17, p < 0.001) with a strong determination coefficient (R² = 0.462). This implies that 46.2% of revisit intention is explained by culinary and halal tourism attributes. The findings emphasize that halal assurance, cleanliness, and culinary diversity are critical drivers for Gen Z's destination loyalty, providing strategic insights for local tourism management.