IMPLEMENTATION OF POLICY STRUCTURING AND DEVELOPMENT OF TOURISM DESTINATIONS OF PUBLIC COMPANY AREA SERVICES AREA, MALANG REGENCY (STUDY OF DEWI SRI TRADITIONAL TOURISM MARKET)

Abstract

The background of this study is the efforts in market management made by the local government of Malang Regency in an effort to meet the standards and convenience for transactions of traders and buyers in the market, as well as to improve the community's economy so as to have a positive effect on the well-being of Malang's residents in particular. Pujon District in the realm of economics. In this situation, problems develop due to the absence of a clear legislative basis for tourism market management, the lack of public awareness of attempts to preserve market infrastructure, and poor market management. The purpose of this study is to assess the execution of the policy of structuring and promoting traditional markets in Malang Regency in relation to the Dewi Sri Tourism Market. This research employs a qualitative descriptive methodology, and data is collected through observation, interviews, and recording. According to the study's findings, the implementation of structuring and fostering traditional markets has not been carried out optimally, as evidenced by the goals and objectives that have not provided clear policy directions, have not been supported by dependable and competent resources, and have not provided the industry with adequate guidance devoted to optimizing the usage of the Dewi Sri tourism market in Malang Regency as a tourism item. In conclusion, policy inhibition factors were caused by a lack of public awareness about cleanliness, the existence of multiple positions, and an employee recruitment process that had not been conducted professionally. Furthermore, traders and buyers required clear guidance regarding quality market management.