ANALISIS HUBUNGAN FAKTOR PENGETAHUAN AGAMA TERHADAP PERILAKU KONSUMSI MASYARAKAT DI WILAYAH PULAU PANGGUNG KEBUPATEN TANGGAMUS DALAM PERSPEKTIF EKONOMI ISLAM

Abstract

Consumption behavior is a thing that is commonly done by humans where this activity is carried out with the aim of meeting the needs of life. In this study, the analysis was conducted by looking at how the relationship or correlation between people's consumption behavior patterns, especially the people in the Tanggamus area, Lampung Regency, on the two connecting factors, namely the Lifestyle Factor and the Religious Knowledge Factor. These two factors each consist of several indicators, where the Religious Knowledge Factor consists of five main indicators, namely Justice, Cleanliness, Simplicity, Generosity, and Morality. The type of data used in this study is primary data with a survey method sourced from the distribution of analytical questionnaire leaflets to a number of respondents in the community in the Tanggamus area, Lampung Regency. While the analytical method used is a confirmatory factor analysis method to determine the relationship or correlation and confirm existing indicators, related to the previously mentioned connecting factors to the consumption behavior of people in the Ngronggo Village area. The analysis results obtained indicate that of the eight components of the indicator variables analyzed, namely Justice, Cleanliness, Simplicity, Generosity, and Morality; there are these factors confirmed as Religious Knowledge Factors, each of which has a close relationship to the consumption behavior of the people of the Tanggamus area of Lampung Regency. Thus religion cannot be separated from individual life because it has a very important role in it.