PENGARUH FINTECH, TEKNOLOGI INFORMASI, DAN E COMMERCE TERHADAP KEPUASAN FINANSIAL (Studi Kasus Generasi Z Di Kelurahan Pejaten Barat, Kota Jakarta Selatan)

Authors

  • Zaki Fathuzahra Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Nasional, Jakarta, Indonesia
  • Kumba Digdowiseiso Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Nasional, Jakarta, Indonesia

DOI:

https://doi.org/10.29040/jie.v7i2.8892

Abstract

The purpose of this study was to analyze the effect of fintech, information technology, and e-commerce on financial satisfaction in Generation Z in Pejaten Barat Village, Pasar Minggu District, South Jakarta City. This research is sourced from primary data obtained from respondents through distributing questionnaires. The research sample was taken as many as 100 respondents with the method used is simple random sampling method. Descriptive analysis and multiple linear regression analysis are the data analysis techniques used in this study using the STATA Statistics version 17 program. Based on the results of the study, it was found that the financial technology variable had a positive and significant effect, then the information technology variable had no effect on financial satisfaction, while the e commerce variable has no effect on financial satisfaction in generation Z in Pejaten Barat Village, South Jakarta. Keywords : Financial Technology, Information Technology, E Commerce, and Financial Satisfaction

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Published

2023-05-06

How to Cite

Fathuzahra, Z., & Digdowiseiso, K. (2023). PENGARUH FINTECH, TEKNOLOGI INFORMASI, DAN E COMMERCE TERHADAP KEPUASAN FINANSIAL (Studi Kasus Generasi Z Di Kelurahan Pejaten Barat, Kota Jakarta Selatan). JURNAL ILMIAH EDUNOMIKA, 7(2). https://doi.org/10.29040/jie.v7i2.8892

Issue

Vol. 7 No. 2 (2023): EDUNOMIKA

Section

Articles

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