PUTRA, Halim Dwi. DECODING CONSUMER CHOICES: NAVIGATING THE IMPACT OF ZERO MOMENT OF TRUTH ON BUYING DECISIONS IN BENGKALIS ISLAND. JURNAL ILMIAH EDUNOMIKA, [S. l.], v. 8, n. 2, 2024. DOI: 10.29040/jie.v8i2.12244. Disponível em: https://jurnal.stie-aas.ac.id/index.php/jie/article/view/12244. Acesso em: 27 jul. 2025.