TAWIL, Muhammad Risal; SETIADI, Sandi; ENDARWATI, Esti Tri; OCTAVIANI, Reni Dian; UTAMI, Eva Yuniarti. THE INFLUENCE OF BRAND CULTURE ON PURCHASING DECISIONS WITH USER GENERATED CONTENT AS A MODERATING VARIABLE. JURNAL ILMIAH EDUNOMIKA, [S. l.], v. 8, n. 2, 2024. DOI: 10.29040/jie.v8i2.13584. Disponível em: https://jurnal.stie-aas.ac.id/index.php/jie/article/view/13584. Acesso em: 2 jul. 2025.