KALALO, Rieneke Ryke; AMRI, Andi; TAWIL, Muhammad Risal; SUSENO, Bambang; AKHMAD, Noor. THE INFLUENCE OF PRODUCT VARIATIONS ON PURCHASING DECISIONS WITH CELEBRITY ENDORSER AS A MODERATING VARIABLE. JURNAL ILMIAH EDUNOMIKA, [S. l.], v. 8, n. 3, 2024. DOI: 10.29040/jie.v8i3.14732. Disponível em: https://jurnal.stie-aas.ac.id/index.php/jie/article/view/14732. Acesso em: 27 jun. 2025.