WEA, Yuliana. SOCIAL MEDIA MARKETING AND BRAND EQUITY: THE INTERPLAY OF BRAND TRUST AS DRIVERS COSTUMER LOYALTY (Studi Kasus Pada Pelanggan Sabun Lux di Kota Semarang Dan Sekitarnya). JURNAL ILMIAH EDUNOMIKA, [S. l.], v. 8, n. 4, 2024. DOI: 10.29040/jie.v8i4.15255. Disponível em: https://jurnal.stie-aas.ac.id/index.php/jie/article/view/15255. Acesso em: 31 jul. 2025.