HIFA LABIBA AFI HUWAIDA; EDWIN ZUSRONY; ROBBY ANDIKA KUSUMAJAYA. The Effect of Social Media Marketing on Purchasing Decisions of E-commerce Products Through the Role of Brand Awareness in Gen Z Users . JURNAL ILMIAH EDUNOMIKA, [S. l.], v. 9, n. 4, 2025. DOI: 10.29040/jie.v9i4.17417. Disponível em: https://jurnal.stie-aas.ac.id/index.php/jie/article/view/17417. Acesso em: 14 mar. 2026.