MUSTIKA JATI, Dikma Nanda; TITIN HARGYATNI. PENGARUH CELEBRITY ENDORSEMENT DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN BRAND EIGER: Studi pada Konsumen Eiger di Wilayah Solo Raya melalui Media Sosial Instagram. JURNAL ILMIAH EDUNOMIKA, [S. l.], v. 10, n. 1, 2026. DOI: 10.29040/jie.v10i1.19063. Disponível em: https://jurnal.stie-aas.ac.id/index.php/jie/article/view/19063. Acesso em: 1 mar. 2026.