wea, yuliana. 2024. “SOCIAL MEDIA MARKETING AND BRAND EQUITY: THE INTERPLAY OF BRAND TRUST AS DRIVERS COSTUMER LOYALTY (Studi Kasus Pada Pelanggan Sabun Lux Di Kota Semarang Dan Sekitarnya)”. JURNAL ILMIAH EDUNOMIKA 8 (4). https://doi.org/10.29040/jie.v8i4.15255.