Mamuaya, Nova Ch., Fitri Novilia, Julinta Paulina, Yeheskial Nggandung, and Luthfi Nuraini. 2023. “THE INFLUENCE OF USER GENERATED CONTENT CONSUMER PURCHASE INTEREST WITH DISCOUNTS AS A MODERATING VARIABLE”. JURNAL ILMIAH EDUNOMIKA 8 (1). https://doi.org/10.29040/jie.v8i1.11883.