Sulaiman, E. and Erwan Iskandar (2025) “THE ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING HALAL BRANDING AND CONSUMER TRUST: A SOCIO-RELIGIOUS PERSPECTIVE IN WEST JAVA’S MSME SECTOR”, JURNAL ILMIAH EDUNOMIKA, 9(2). doi: 10.29040/jie.v9i2.17001.