wea, yuliana. “SOCIAL MEDIA MARKETING AND BRAND EQUITY: THE INTERPLAY OF BRAND TRUST AS DRIVERS COSTUMER LOYALTY (Studi Kasus Pada Pelanggan Sabun Lux Di Kota Semarang Dan Sekitarnya)”. JURNAL ILMIAH EDUNOMIKA, vol. 8, no. 4, Oct. 2024, doi:10.29040/jie.v8i4.15255.