Sulaiman, Eman, and Erwan Iskandar. “THE ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING HALAL BRANDING AND CONSUMER TRUST: A SOCIO-RELIGIOUS PERSPECTIVE IN WEST JAVA’S MSME SECTOR”. JURNAL ILMIAH EDUNOMIKA, vol. 9, no. 2, June 2025, doi:10.29040/jie.v9i2.17001.