wea yuliana. SOCIAL MEDIA MARKETING AND BRAND EQUITY: THE INTERPLAY OF BRAND TRUST AS DRIVERS COSTUMER LOYALTY (Studi Kasus Pada Pelanggan Sabun Lux di Kota Semarang Dan Sekitarnya). JIE [Internet]. 2024 Oct. 31 [cited 2025 Jul. 31];8(4). Available from: https://jurnal.stie-aas.ac.id/index.php/jie/article/view/15255