Mamuaya NC, Novilia F, Paulina J, Nggandung Y, Nuraini L. THE INFLUENCE OF USER GENERATED CONTENT CONSUMER PURCHASE INTEREST WITH DISCOUNTS AS A MODERATING VARIABLE. JIE [Internet]. 2023 Dec. 31 [cited 2025 Aug. 1];8(1). Available from: https://jurnal.stie-aas.ac.id/index.php/jie/article/view/11883