ENTREPRENEURIAL ORIENTATION AND MARKETING INNOVATION ON PERFORMANCE MARKETING WITH LEVEL OF COMPETITION AS INTERVENING VARIABLES (SURVEY ON UMKM ACTORS IN KUNIGAN DISTRICT)
DOI:
https://doi.org/10.29040/ijebar.v8i3.14105Abstract
References
Hadrian, N., Solihin, D., & Kumalasari, R. (2021). Marketing Innovation and Entrepreneurial
Orientation in Improving Business Performance: A Study of MSMEs in Kuningan Regency.
Journal of Business and Management, 12(2), 135-150.
Gunawan, W. H., & Wachyuni, W. (2020). Information Technology and Market Orientation on
the Competitiveness and Performance of a Kuningan's Tourism Activity. Jurnal Minds:
Manajemen Ide Dan Inspirasi, 7(2), 105. https://doi.org/10.24252/minds.v7i2.16379
Harjadi, Dikdik dan Wely Hadi Gunawan. 2020. Analisis Pengaruh Inovasi dan Orientasi Pasar
terhadap Kinerja Pemasaran Rumah Makan di Kabupaten Kuningan. Jurnal Ilmiah Administrasi
Bisnis dan Inovasi, Vol. 4 No. 2. Hal. 162-172.
Harjadi, D., & Gunawan, W. H. (2022). Dampak Orientasi Kewirausahaan Dan Strategi Usaha
Terhadap Daya Saing Dalam Meningkatkan Kinerja Bisnis (Studi Kasus Pelaku Umkm
Pemerintah Kabupaten Kuningan). Jurnal Manajemen Motivasi.
Kong, E., & Ibrahim, M. (2020). The Role of Marketing Innovation in Creating Competitive
Advantage for MSMEs. International Journal of Entrepreneurship and Innovation Management,
(3-4), 231-250.
Matsuno, K., Mentzer, J. T., & Ozsomer, A. (2002). The Effects of Entrepreneurial Proclivity
and Market Orientation on Business Performance. Journal of Marketing, 66(3), 18-32.
Nurseto, T. (2012). The Impact of Marketing Strategy on the Marketing Performance of Small
Businesses in Tanggulangin Leather Handicrafts. Small Business Economics, 39(2), 283-299.
Oe, H., & Purchase, S. (2022). Digital Marketing Strategies for Competitive Advantage: A Case
Study of MSMEs. Journal of Strategic Marketing, 30(4), 305-320.
Purchase, S., & Volery, T. (2020). Collaborative Marketing: Building Strategies for Competitive
Advantage. Journal of Marketing Management, 36(5-6), 471-494.
Rois, T., Kartika, N., Budiman, A., Komarudin, M., & Gunawan, W. (2021). The Influence of
Entrepreneurial Orientation on Marketing Performance Small and Medium Enterprises (SMEs)
in Kuningan Regency Mediated by Creativity of Marketing Program.
https://doi.org/10.4108/eai.12-12-2020.2305013
Sriayudha, Y., Purnomo, A., & Wahyuni, S. (2020). Entrepreneurial Orientation and Its Impact
on the Performance of MSMEs in Kuningan. Asian Journal of Business and Entrepreneurship,
(3), 245-260.
Sugiyono. (2011). Quantitative Research Methods for Business. Bandung: Alfabeta.
Tinoco, J. (2010). Marketing Innovation and Business Performance: The Role of Customer
Engagement. Journal of Business Research, 63(11), 1204-1211.
Yegon, C. (2019). Strategic Flexibility and Dynamic Core Competency Development for
Sustainable Competitive Advantage. Journal of Business Strategy, 40(5), 32-45