THE EFFECT OF PRICE, PRODUCT QUALITY, AND SERVICE QUALITY ON PURCHASE DECISIONS AT GAG PTC SURABAYA

Authors

  • Silvia Yohans Universitas Ciputra Surabaya, Indonesia
  • Jennifer Aurelia
  • J.E. Sutanto

DOI:

https://doi.org/10.29040/ijebar.v9i2.16907

Abstract

The study aims to analyze the impact of price, product quality, and service quality on purchase decisions at GAG PTC Surabaya. This research employs a quantitative approach, with data collected through offline questionnaire distribution. The sample consists of 170 respondents who meet the criteria of having purchased products at GAG PTC Surabaya at least twice and being between 17 and 55 years old. The sampling technique employed is non-probability sampling using a purposive sampling approach. The data analysis is conducted using multiple linear regression analysis. The findings of this study indicate that: (1) price has a significant influence on the purchase decision of GAG products, (2) product quality significantly affects the purchase decision of GAG products, and (3) service quality also has a significant impact on the purchase decision of GAG products.

Downloads

Published

2025-06-28

How to Cite

Yohans, S., Aurelia, J., & Sutanto, J. (2025). THE EFFECT OF PRICE, PRODUCT QUALITY, AND SERVICE QUALITY ON PURCHASE DECISIONS AT GAG PTC SURABAYA. International Journal of Economics, Business and Accounting Research (IJEBAR), 9(2). https://doi.org/10.29040/ijebar.v9i2.16907

Issue

Vol. 9 No. 2 (2025): Vol. 9 No. 2 (2025): IJEBAR : Vol. 9, Issue 2, June 2025

Section

Articles

Citation Check

License

Authors who publish with IJEBAR agree to the following terms: Authors retain copyright and grant the IJEBAR right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgement of the work's authorship and initial publication in IJEBAR. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in IJEBAR. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

Most read articles by the same author(s)

<< < 1 2