ANALYSIS OF E-COMMERCE CONSUMER SATISFACTION LEVEL WITH THE TECHNOLOGY ACCEPTANCE MODEL (TAM) APPROACH

Authors

  • Dendy Kurniawan Universitas Sains dan Teknologi Komputer, Indonesia
  • Putri Anindya Maulana Universitas Sains dan Teknologi Komputer, Indonesia
  • Edwin Zusrony Universitas Sains dan Teknologi Komputer, Indonesia http://orcid.org/0000-0002-7298-3283

DOI:

https://doi.org/10.29040/ijebar.v5i4.3706

Abstract

The presence of online shopping or e-commerce applications in Indonesia in the era of the covid-19 pandemic is very helpful to meet all needs and avoid crowds and direct contact. The increase in the number of e-commerce users can be seen from the level of visits to e-commerce applications which is almost close to the total population of Indonesia of 270 million visits. This research was conducted on 100 respondents consisting of XYZ University students in the city of Semarang to measure the level of satisfaction in the use of e-commerce with the Technology Acceptance Model approach. Using a Likert scale with an indicator rating of 1-5, the researcher wants to know student satisfaction in the use of e-commerce in everyday life. The result is the majority of students answered strongly agree on average about 70%.

Author Biographies

Dendy Kurniawan, Universitas Sains dan Teknologi Komputer

Business Departement

Edwin Zusrony, Universitas Sains dan Teknologi Komputer

Business

References

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Published

2021-12-22

How to Cite

Kurniawan, D., Maulana, P. A., & Zusrony, E. (2021). ANALYSIS OF E-COMMERCE CONSUMER SATISFACTION LEVEL WITH THE TECHNOLOGY ACCEPTANCE MODEL (TAM) APPROACH. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(4). https://doi.org/10.29040/ijebar.v5i4.3706

Issue

Vol. 5 No. 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021

Section

Articles

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