THE EFFECT OF ECOTOURISM MOTIVATION AND TRAVEL SATISFACTION ON DESTINATION LOYALTY

Authors

  • Hikmatul Aliyah Sekolah Tinggi Ilmu Ekonomi (STIE) Lampung Timur, Indonesia
  • Susi Sulastri Sekolah Tinggi Ilmu Ekonomi (STIE) Lampung Timur, Indonesia

DOI:

https://doi.org/10.29040/ijebar.v6i3.6615

Abstract

The development of ecotourism in various parts of Indonesia is very rapid. However, due to the Covid-19 pandemic, the nature-based tourism business was quickly stopped and the number of visitors decreased. The purpose of this study was to examine and analyze the effect of ecotourism motivation, and travel satisfaction on destination loyalty. The research method uses a quantitative research approach. The population of this study are visitors to the Padang Savana ecotourism object. This research data uses primary data. The data collection technique used a survey by distributing questionnaires to respondents. The data analysis technique used SEM Amos 21 version. The results found that ecotourism motivation had no effect on destination loyalty. However, ecotourism motivation has an effect on travel satisfaction. Other findings that travel satisfaction has no effect on destination loyalty. These findings can be used as a reference for ecotourism business managers to make marketing strategies by increasing ecotourism motivation to increase travel satisfaction. Meanwhile, to increase destination loyalty, managers must look for other more effective strategies. Keywords: Destination Loyalty, Motivation, Travel Satisfaction

References

Abawi, K. (2008). Qualitative and Quantitative Research-World Health Organisation. Afghanistan: Geneva Foundation for Medical Education and Research.

Adam, I., Adongo, C. A., & Amuquandoh, F. E. (2019). A structural decompositional analysis of eco-visitors’ motivations, satisfaction and post-purchase behaviour. Journal of Ecotourism, 18(1), 60-81.

Arikunto, S. (2010). Metode peneltian. Jakarta: Rineka Cipta.

Bakar, N. A. A., & Wall, G. (2018). Why Ecotourism Failed as an Alternative Livelihood in Marine Park: the importance of community’s involvement in park management. Environment-Behaviour Proceedings Journal, 3(9), 77-86.

Carvache-Franco, M., Segarra-Oña, M., & Carrascosa López, C. (2019). Motivations analysis in ecotourism through an empirical application: Segmentation, characteristics and motivations of the consumer. Geo Journal of Tourism and Geosites, 24(1), 60-73.

Carvache-Franco, M., Pérez-Orozco, A., Carvache-Franco, W., Víquez-Paniagua, A. G., & Carvache-Franco, O. (2021). Motivations and their influence on satisfaction and loyalty in eco-tourism: A study of the foreign tourist in Costa Rica. Anatolia, 1-15.

Carvache-Franco, O., Carvache-Franco, M., & Carvache-Franco, W. (2022). Coastal and marine topics and destinations during the COVID-19 pandemic in Twitter's tourism hashtags. Tourism and Hospitality Research, 22(1), 32-41.

Carvache-Franco, M., Carvache-Franco, W., Pérez-Orozco, A., Víquez-Paniagua, A. G., & Carvache-Franco, O. (2022). Satisfaction Factors That Predict Loyalty in Ecotourism: A Study of Foreign Tourism in Costa Rica. Land, 11(1), 125.

Castellanos-Verdugo, M., Vega-Vázquez, M., Oviedo-García, M. Ã., & Orgaz-Agüera, F. (2016). The relevance of psychological factors in the ecotourist experience satisfaction through ecotourist site perceived value. Journal of Cleaner Production, 124, 226-235.

Das, M., & Chatterjee, B. (2020). Community empowerment and conservation through ecotourism: A case of Bhitarkanika Wildlife Sanctuary, Odisha, India. Tourism Review International, 24(4), 215-231.

Del Bosque, I. R., & San Martín, H. (2008). Tourist satisfaction a cognitive-affective model. Annals of tourism research, 35(2), 551-573.

Dewi, A. N., & Abidin, Z. (2021). Analysis of the Relationship of Service Quality, Motivation and Destination Image to Destination Loyalty: A Case Study of Wonorejo Mangrove Ecotourism in Surabaya, East Java. Journal of Aquaculture and Fish Health, 10(1), 46-55.

Gautama, W., K. (2021). Menengok Keindahan Ekowisata di Lampung Timur, Susuri Sungai Lihat Hamparan Padang Savana - Suara Lampung. Diakses 13 Februari 2022, pukul 20.30 WIB

Hair Jr JF, Black WC, Babin BJ, Anderson RE, Tatham RL. (2010). SEM: An introduction. Multivariate data analysis: A global perspective 5(6):629-86.

Hermawan, H., Wijayanti, A., & Nugroho, D. S. (2019). Loyalty on Ecotourism analysed using the factors of tourist attraction, safety, and amenities, with satisfaction as an intervening variable.

Kim, K. H., & Park, D. B. (2017). Relationships among perceived value, satisfaction, and loyalty: Community-based ecotourism in Korea. Journal of Travel & Tourism Marketing, 34(2), 171-191.

Lee, C. K., Reisinger, Y., Kim, M. J., & Yoon, S. M. (2014). The influence of volunteer motivation on satisfaction, attitudes, and support for a mega-event. International Journal of Hospitality Management, 40, 37-48.

Li, T. T., Liu, F., & Soutar, G. N. (2021). Experiences, post-trip destination image, satisfaction and loyalty: A study in an ecotourism context. Journal of Destination Marketing & Management, 19, 100547.

Malhotra, N. K. (2010). Riset Pemasaran (Marketing Research)(Edisi 4 Jilid 1). New Jersey, Indonesia: PT. Indeks.

Noor, Rasuane, (2019). Wisata Padang Savana Braja Harjosari Kabupaten Lampung Timur - PerjalananKU (razonewane.com). Diakses tanggal 13 Februari 2022, pukul 20:28 WIB.

Quynh, N., Hoai, N. T., & Van Loi, N. (2021). The role of emotional experience and destination image on ecotourism satisfaction. Spanish Journal of Marketing-ESIC.

Sánchez-Casado, N., Confente, I., Tomaseti-Solano, E., & Brunetti, F. (2018). The role of online brand communties on building brand equity and loyalty through relational benefits. Journal of Marketing Theory and Practice, 26(3), 289-308.

Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. john wiley & sons.

Shi, F., Weaver, D., Zhao, Y., Huang, M. F., Tang, C., & Liu, Y. (2019). Toward an ecological civilization: Mass comprehensive ecotourism indications among domestic visitors to a Chinese wetland protected area. Tourism Management, 70, 59-68.

Weaver, D. B. (2014). Asymmetrical dialectics of sustainable tourism: Toward enlightened mass tourism. Journal of Travel Research, 53(2), 131-140.

Wu, C. W. (2016). Destination loyalty modeling of the global tourism. Journal of Business Research, 69(6), 2213-2219.

Wu, M. Y., & Pearce, P. L. (2017). The rally experience: Exploring motivation patterns of Australian Grey Nomads. Journal of Destination Marketing & Management, 6(4), 407-415.

Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of marketing, 60(2), 31-46.

Zikmund, W. G., & Babin, B. J. (2011). Menjelajahi Riset Pemasaran (Edisi 10, Buku 1). Salemba Empat, Jakarta.

Downloads

Published

2022-09-26

How to Cite

Aliyah, H., & Sulastri, S. (2022). THE EFFECT OF ECOTOURISM MOTIVATION AND TRAVEL SATISFACTION ON DESTINATION LOYALTY. International Journal of Economics, Business and Accounting Research (IJEBAR), 6(3), 2495–2504. https://doi.org/10.29040/ijebar.v6i3.6615

Issue

Vol. 6 No. 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022

Section

Articles

Citation Check

License

Authors who publish with IJEBAR agree to the following terms: Authors retain copyright and grant the IJEBAR right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgement of the work's authorship and initial publication in IJEBAR. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in IJEBAR. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

Most read articles by the same author(s)