PELATIHAN INTEGRASI DIGITALISASI DAN KOMUNIKASI BISNIS BAGI PELAKU UMKM IKATAN PENGUSAHA MUSLIMAH INDONESIA (IPEMI) KOTA SEMARANG

Authors

  • Ida Hendriyani Universitas Sains Dan Teknologi Komputer, Indonesia
  • Edwin Zusrony Universitas Sains Dan Teknologi Komputer, Indonesia
  • Luthfy Purnanta Anzie Universitas Sains Dan Teknologi Komputer, Indonesia
  • Agustinus Budi Santoso Universitas Sains Dan Teknologi Komputer, Indonesia
  • Dewi Widyaningsih Universitas Sains Dan Teknologi Komputer, Indonesia

Abstract

The government and stakeholders are concentrating on digital business integration within the SME sector to enhance economic independence. Training for SME partners within the IPEMI community in Semarang city, informed by preliminary surveys and interviews concerning competency development requirements. The swift digital business transformation following the COVID-19 epidemic has altered business operations. The program comprises three sessions: adopting Google Trends in small and medium-sized enterprises, integrating digital business via websites, and enhancing product branding through business communications. Fourteen members of IPEMI from UKM participated in this service activity in Semarang. Consequently, participants might improve their proficiency, achieving post-test scores over 80%.

References

Abdurrahman, G., Oktavianto, H., Habibie, E. Y., & Hadiyatullah, A. W. (2020). Pelatihan Digital Marketing Pada UMKM Sebagai Penunjang Kegiatan Promosi dan Pemasaran. Jurnal Pengabdian Masyarakat Manage, 1(2), 88–92. https://doi.org/10.32528/jpmm.v1i2.3981

Arianto, B. (2022). Peran Media Sosial Dalam Penguatan Komunikasi Bisnis Kewargaan di Era Ekonomi Digital. Jurnal Ekonomi Perjuangan, 4(2), 132–146. https://doi.org/10.36423/jumper.v4i2.1148

Åström, J., Reim, W., & Parida, V. (2022). Value Creation and Value Capture for AI Business Model Innovation: a Three-Phase Process Framework. Review of Managerial Science, 16(7), 2111–2133.

Effendy, F., Huriyati, R., Disman, D., & Sultan, M. A. (2021). Penggunaan Google Trends Dalam Perencanaan Strategi Content Marketing Untuk Meningkatkan Daya Saing Pelaku Bisnis di Dunia Internet. Prosiding Seminar Nasional Inovasi Dan Adopsi Teknologi (INOTEK), 1(1), 192–200.

Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2016). Options for Formulating A Digital Transformation Strategy. MIS Quarterly Executive, 15(2).

Kraus, S., Jones, P., Kailer, N., Weinmann, A., Chaparro-Banegas, N., & Roig-Tierno, N. (2021). Digital Transformation: An Overview of The Current State of The Art of Research. Sage Open, 11(3), 21582440211047576.

Kremer, H. (2022). Strategi Komunikasi Bisnis Di Era Digital. JURNAL PADI (Pengabdian Masyarakat Dosen Indonesia), 5(2), 46–50. https://doi.org/10.51836/jpadi.v5i2.440

Lia, K. (2021). Strategi Digital Marketing dan Komunikasi Bisnis untuk Enterpreneur Pemula di Indonesia. Jurnal Ilmiah Universitas Muhammadiyah Buton, 7(3), 465–475. https://id.wikipedia.org/wiki/Sang_Pencerah#/media/Berkas:Sang_Pencerah.jpg

Rahardian, R. L., & Maricar, M. A. (2022). Implementasi Google Trends dan Pelatihan Penggunaan Youtube Pada Ganesha Creative Studio. Widyabhakti Jurnal Ilmiah Populer, 4(2), 6–11. https://doi.org/10.30864/widyabhakti.v4i2.301

Simanjuntak, P., Handoko, K., & Kremer, H. (2023). Utilization of Digital Marketing for Business Communication. Edisi Juli, 5(1), 95–100.

Siswanto, M., & Fahriannur, A. (2016). Google Trend untuk Analisa Pasar Bisnis Online & Pemilihan Keywords pada E-Commerce Web. Seminar Hasil Penelitian Dan Pengabdian Pada Masyarakat Dana BOPTN, 272–277.

Wirtz, B. W., Weyerer, J. C., & Heckeroth, J. K. (2022). Digital Disruption and Digital Transformation: A Strategic Integrative Framework. International Journal of Innovation Management, 26(03), 2240008.

Downloads

Additional Files

Published

2024-11-17

How to Cite

Hendriyani, I., Zusrony, E., Anzie, L. P., Santoso, A. B., & Widyaningsih, D. (2024). PELATIHAN INTEGRASI DIGITALISASI DAN KOMUNIKASI BISNIS BAGI PELAKU UMKM IKATAN PENGUSAHA MUSLIMAH INDONESIA (IPEMI) KOTA SEMARANG. BUDIMAS : JURNAL PENGABDIAN MASYARAKAT, 6(3). Retrieved from https://jurnal.stie-aas.ac.id/index.php/JAIM/article/view/15445

Issue

Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat

Section

Articles

Citation Check