KEPUTUSAN BERBELANJA ONLINE DI MASA PANDEMI

Penulis

  • Yuwita Ariessa Pravasanti ITB AAS Indonesia SURAKARTA, Indonesia
  • Nanda Listiana Dita Saputri ITB AAS Indonesia SURAKARTA, Indonesia

Abstrak

The purpose and target of this community service are that this activity can add knowledge and skills to the community or potential consumers in shopping online. With sufficient knowledge, consumers can shop wisely, choose potential sellers/online stores, obtain product specifications according to their needs and desires, and obtain goods at low price levels, and minimize the risk of shopping online. Partners in this community service are the people of Sangup Village, Tamansari District, Boyolali Regency who have a Smartphone. To achieve the goals and targets of this PKM program, partners will be given training through a zoom application with materials: socialization of factors that influence consumers to shop online, ways and tips to shop online, and terms for shopping online, as well as risks and ways to reduce shopping risks on line, Keywords: Shopping, Consumer, Online

Referensi

Anwar, Rosian., dan Wijaya Adidarma. 2016. Pengaruh Kepercayaan Dan Risiko Pada Minat Beli Belanja Online. Jurnal Manajemen dan Bisnis Sriwijaya Vol. 14 (2), hal 155-168

Ishak, Asmai. 2012. Analisis Kepuasan Pelanggan Dalam Berbelanja Online: Sebuah Studi Tentang Penyebab (Antecendents) Dan Konsekuensi (Consequents). Jurnal Siasat Bisnis Vol 16 (2), hal 141-154.

Istanti, Fredianaika. 2017. Pengaruh Harga, Kepercayaan, Kemudahan Berbelanja, Dan E-Promosi Terhadap Keputusan Pembelian Belanja Online Di Kota Surabaya. Jurnal Bisnis & Teknologi Politeknik NSC Surabaya, Vol. 4(1), hal. 14-22.

Hermawan, Herry. 2017. Sikap Konsumen Terhadap Belanja Online. Wacana Vol 16 (1), hal 136-147

Kim, D. J., Ferrin, D. L., dan Rao, H. R. (2008). A Trust-based Consumer Decision- making Model in Electronic Commerce: The Role of Trust, Perceived Risk, and Their Antecedents. Decicion Support Systems, 544-564.

Nugraha, B. A. (2013). Persepsi Terhadap Store Atmosphere Dengan Minat Beli Konsumen Di Hypermarket. Jurnal Online Psikologi. Vol. 1(2), hal 515-528.

Rahaju, M. E. E., Indayati, & Indartini, M. 2017. Analisis Terhadap Perilaku Konsumen Dalam Berbelanja Online di Kotamadya Madiun. Ekomaks, Vol. 3 (2), hal. 37-51.

Rubianti ,R., (2014). Minat Membeli Di Media Online Ditinjau Dari Tipe Kepribadianâ€. Jurnal Online Psikologi, Vol. 02 (1).

Syah, N. H. (2017). Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Melalui Online Shop Di Kota Medan. Thesis-Universitas Islam Negeri Sumatra Utara. Universitas Islam Negeri Sumatra Utara.

Unduhan

Diterbitkan

2021-04-30

Cara Mengutip

Pravasanti, Y. A., & Dita Saputri, N. L. (2021). KEPUTUSAN BERBELANJA ONLINE DI MASA PANDEMI. BUDIMAS : JURNAL PENGABDIAN MASYARAKAT, 3(1), 209–213. Diambil dari https://jurnal.stie-aas.ac.id/index.php/JAIM/article/view/2313

Terbitan

Vol 3 No 1 (2021): BUDIMAS : VOL. 03 NO. 01, 2021

Bagian

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