STRATEGIES FOR DIGITIZATION AND VISUALIZATION OF BUSINESS IDENTITY IN EMPOWERING MSMEs IN TAMBAK WEDI VILLAGE

Authors

  • Oktavia Eka Ardyanti UPN Veteran Jawa Timur, Indonesia
  • Satria Tegar Sanubari UPN Veteran Jawa Timur, Indonesia
  • Carrisa Irma Dehlia UPN Veteran Jawa Timur, Indonesia
  • Ahmad Asyroful Ibad UPN Veteran Jawa Timur, Indonesia
  • Andi Muchammad Fadel Abista UPN Veteran Jawa Timur, Indonesia
  • A. Muammar Alawi UPN Veteran Jawa Timur, Indonesia

DOI:

https://doi.org/10.29040/budimas.v7i3.18121

Abstract

This community service aims to contribute to the Tambak Wedi Village community in the Micro, Small and Medium Enterprises (MSME) sector to empower their businesses. The method used for this research is PAR (Participatory Action Research) with 5 stages starting from problem identification to evaluation. The targets of the activity included 10 MSMEs out of a total of 50 MSMEs recorded in Tambak Wedi Village. The results of this activity increase the understanding of MSME actors regarding the digitization of business locations through Google Maps tagging, visual business identity such as logos and banners, and the use of digital platforms in conducting promotions to increase sales and business branding.

Published

2025-12-30

How to Cite

Oktavia Eka Ardyanti, Satria Tegar Sanubari, Carrisa Irma Dehlia, Ahmad Asyroful Ibad, Andi Muchammad Fadel Abista, & A. Muammar Alawi. (2025). STRATEGIES FOR DIGITIZATION AND VISUALIZATION OF BUSINESS IDENTITY IN EMPOWERING MSMEs IN TAMBAK WEDI VILLAGE. BUDIMAS : JURNAL PENGABDIAN MASYARAKAT, 7(3). https://doi.org/10.29040/budimas.v7i3.18121

Issue

Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat

Section

Articles

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