Analisis Modal Intelektual pada Inovasi Sektor Pariwisata di Yogyakarta

Heri Susanto, Rosita Rosita, Rudi Prasetyo Ardi

Abstract


An organization's ability to innovate depends on its intellectual capital. Our study attempts to examine the influence of individual components of intellectual capital on corporate innovation. This article proposes a method of classifying and measuring intellectual capital, highlighting the following three components. Human capital, organizational capital and social capital. Our goal is to explain a company's performance in the field of innovation and highlight the importance of each one Dimension of intellectual capital for a certain type of innovation (product, process, marketing and organization). For this purpose, a survey was carried out among 80 participating SMEs in the Yogyakarta tourist area. Company data was analyzed using SPSS using regression data analysis techniques through the developed hypothesis.

Keywords


intellectual capital; social capital; human capital; organisation capital innovativeness;Tourism

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DOI: http://dx.doi.org/10.29040/jap.v22i1.2493

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Jurnal Akuntansi dan Pajak, ISSN 1412-629X l E-ISSN 2579-3055

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