Determinan Penggunaan Digital Banking Pada Generasi Milenial Muslim: Pendekatan Technology f Acceptance Model (Studi Kasus Di Kota Jayapura, Indonesia)

Authors

  • Ira Eka Pratiwi IAIN Fattahul Muluk Papua, Indonesia
  • Fachrudin Fiqri Affandy IAIN Fattahul Muluk Papua, Indonesia
  • Yuyun Rosalina IAIN Fattahul Muluk Papua, Indonesia

DOI:

https://doi.org/10.29040/jiei.v6i3.1198

Keywords:

Digital Banking, Millennial Costumers, Jayapura City, TAM

Abstract

Digital banking is a technology application developed to make customer transactions easier. Nowadays, millennials have become the market targetting of the banking sector, especially for using digital banking, since they prefer to something modern and instant. This research purposed to examine the determinants of Muslim millennial customer in adopting digital banking with the implementation of the model of technology acceptance (TAM) which includes two predictors including the perceived ease of use and perceived of usefulness. The method was a quantitative method using primary data collected by using questionnaires to 100 Muslim millennials as respondents in Jayapura City, the eastern region in Indonesia. Data collected analyzed wiith multiple liniear regressions. The results showed that both the independent variables, i.e the perceived ease of use and perceived of usefulness significantly affect the intention of Muslim millennials customers in using digital banking partially and simultaneously.

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Published

23-10-2020

How to Cite

Pratiwi, I. E., Affandy, F. F., & Rosalina, Y. (2020). Determinan Penggunaan Digital Banking Pada Generasi Milenial Muslim: Pendekatan Technology f Acceptance Model (Studi Kasus Di Kota Jayapura, Indonesia). Jurnal Ilmiah Ekonomi Islam, 6(3), 478–487. https://doi.org/10.29040/jiei.v6i3.1198

Issue

Vol. 6 No. 3 (2020): JIEI : Vol.06, No. 03, 2020

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