The Influence of Strength of Religious Identity, Consumer Halal Choice Behaviour and Awareness, on Consumer-Based Halal Brand Equity (In All You Can Eat Brands on the Island of Java)
DOI:
https://doi.org/10.29040/jiei.v10i2.13104Keywords:
Brand equity, Religiosity, Consumer behaviour, Consumer awareness, Consumer-based halal brand equityAbstract
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