Analisis Strategi Peningkatan Sertifikasi Halal Ultra Mikro Di Tanjung Selor Kalimantan Utara

Authors

  • Zainul Arifin Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta, Indonesia
  • Nur Aini Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta, Indonesia

Keywords:

Sertifikasi Halal, Ultra Mikro, Analisis SWOT, Tanjung Selor

Abstract

This research aims to analyze the strategies implemented to enhance halal certification for Ultra Micro businesses in Tanjung Selor, North Kalimantan, and to identify the internal and external factors influencing these strategies based on SWOT analysis. This is a qualitative study utilizing in-depth interview techniques for data collection. Data sources include the local Religious Affairs Office of North Kalimantan (Kanwil Kemenag Kalimantan Utara), PPH Tanjung Selor, and certified Ultra Micro business actors. The data analysis technique used in this study is SWOT analysis, focusing on internal and external factors of the strategy for enhancing halal certification for SMEs in Tanjung Selor. The results indicate that the strategy for enhancing halal certification for Ultra Micro businesses in Tanjung Selor involves three main steps: regular socialization, technical guidance, and direct assistance. External aspects show that halal certification increases product trust and market appeal. Internal factors in the SWOT analysis include the ease of self-declare procedures and proactive assistance, while external factors include the potential for further guidance and free self-declare programs. However, weaknesses such as lack of initial socialization and IT comprehension among SMEs, as well as threats like lack of interest and awareness from SMEs, were identified.

References

Adinugraha, H. H. (2022). Perkembangan Industri Halal Di Indonesia.

Aini, N., Yuliastuti, A., Hadiyanti, E., Yulika Go, R., & Tezara Go, R. (2023). Halal Product Process Assistance Training To Improve Halal Certification Of Micro Small Enterprises. Ijieb: Indonesian Journal Of Islamic Economics And Business, 8(2), 452–461.

Anoraga, P. (2009). Manajemen Bisnis (Cetakan 6). Pt. Rineka Cipta.

Bismala, L. (2014). Analisis Strategi Pemasaran Pada Umkm Di Sumatera Utara Untuk Meningkatkan Daya Saing Umkm. Pembangunan Perkotaan, 2(2), 126–134.

Efendi, R. (2020). The Factors Of Intention To Buy Halal-Labeled Food On Muslim Students Yogyakarta, Indonesia. Jurnal Ilmiah Ekonomi Islam, 6(1), 70–79. Https://Doi.Org/10.29040/Jiei.V6i1.514

Hidayati, L., Sugiatmi, Aini, N., & Go, R. Y. (2023). The Role Of Lp3h In Increasing The Economic Value Through Assistance With Halal Certification. Ijieb: Indonesian Journal Of Islamic Economics And Business, 8(1), 46–54.

Ismail, S. (2012). Manajemen Strategik. Erlangga.

Istiatin, & Marwati, F. S. (2021). Sosialisasi Berbagai Peluang Usaha Umkm Dan Ekonomi Kreatif Di Era New Normal Di Dusun Pinggir Desa Telukan Sukoharjo. Budimas, 3(1), 1–13.

Jaelani, S., Sucipto, I., & Jalaludin, J. (2020). Implementasi Pembiayaan Ultra Mikro Berdasarkan Prinsip Syariah Di Kspps Bmt Purwakarta Amanah Sejahtera (Pas). Eksisbank: Ekonomi Syariah Dan Bisnis Perbankan, 4(2), 112–139. Https://Doi.Org/10.37726/Ee.V4i2.112

Jayanti Mandasari, D., Widodo, J., & Djaja, S. (2019). Strategi Pemasaran Usaha Mikro, Kecil Dan Menengah (Umkm) Batik Magenda Tamanan Kabupaten Bondowoso. Jurnal Pendidikan Ekonomi: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi Dan Ilmu Sosial, 13(1), 123. Https://Doi.Org/10.19184/Jpe.V13i1.10432

Khairunnisa, H., Lubis, D., & Hasanah, Q. (2020). Kenaikan Omzet Umkm Makanan Dan Minuman Di Kota Bogor Pasca Sertifikasi Halal. Al-Muzara’ah, 8(2), 109–127. Https://Doi.Org/10.29244/Jam.8.2.109-127

Madjid, S. S. (2022). Halal Di Indonesia (Pada Masa Pandemic Covid-19). Jurnal Pilar: Jurnal Kajian Islam Kontemporer, 13(1), 17–32.

Ma’rifat, T. N., Ismoyowati, D., & Wikarta, J. M. (2015). Analisis Perilaku Konsumen Dalam Pembelian Produk Olahan Ayam Bersertifikat Halal Di Provinsi D.I Yogyakarta. Prosiding Seminar Agroindustri Dan Lokakarya Nasional Fkpt-Tpi, September, 42–54.

Mohd Yusof, Y. L., & Wan Jusoh, W. J. (2014). Islamic Branding: The Understanding And Perception. Procedia - Social And Behavioral Sciences, 130, 179–185. Https://Doi.Org/10.1016/J.Sbspro.2014.04.022

Muttaqin, A. A., & Hartono, A. R. (2019). Implementasi Penerapan Pembiayaan Ultra Mikro Di Bmt-Ugt Sidogiri. El-Barka: Journal Of Islamic Economics And Business, 2(2), 273. Https://Doi.Org/10.21154/Elbarka.V2i2.1760

Nashirun. (2020). Makanan Halal Dan Haram Dalam Perspektif Al-Qur’an. Halalan Thayyiban: Jurnal Kajian Manajemen Halal Dan Pariwisata Syariah, 3(2), 1–15.

Pujiono, A., Setyawati, R., & Idris, I. (2018). Strategi Pengembangan Umkm Halal Di Jawa Tengah Dalam Menghadapi Persaingan Global. Indonesia Journal Of Halal, 1(1), 1. Https://Doi.Org/10.14710/Halal.V1i1.3109

Rahayu, S. (2020). Strategi Pemasaran Umkm Rumah Makan (Studi Di Desa Qurnia Mataram Seputih Mataram Lampung Tengah). In Journal Of Chemical Information And Modeling (Vol. 53, Issue 9).

Rangkuti, F. (2013). Teknik Membedah Kasus Bisnis Analisis Swot Cara Perhitungan Bobot, Rating, Dan Ocai. Pt. Gramedia Pustaka Utama.

Rangkuti, F., & Forest, R. D. (2015). Strategic Management : A Competitive Advantage Apporach, Concepts, And Cases (15th Ed.). Pearson Education.

Sayekti, N. W. (2019). Strategi Pengembangan Pariwisata Halal Di Indonesia. Kajian, 24(3), 159–171.

Setiawan, S., Setyowati, D. H., & Tripuspitorini, F. A. (2020). Dimensi Risiko Bagi Konsumen Dalam Membeli Produk Halal. Amwaluna: Jurnal Ekonomi Dan Keuangan Syariah, 4(1), 32–40. Https://Doi.Org/10.29313/Amwaluna.V4i1.5220

Widiati, S., & Azkia, L. I. (2023). Strategi Pengembangan Usaha Dan Peran Sertifikasi Halal Produk Pangan Lokal Umkm Dalam Menunjang Ketahanan Pangan Tingkat Rumah Tangga. Sebatik, 27(1), 27. Https://Doi.Org/10.46984/Sebatik.V27i1.2275

Published

02-08-2025

How to Cite

Arifin, Z., & Aini, N. (2025). Analisis Strategi Peningkatan Sertifikasi Halal Ultra Mikro Di Tanjung Selor Kalimantan Utara. Jurnal Ilmiah Ekonomi Islam, 11(04). Retrieved from https://jurnal.stie-aas.ac.id/index.php/jei/article/view/17014

Citation Check