Pemetaan fenomenologis efektivitas edukasi zakat fisik dan digital berbantuan Nvivo: Menuju model hibrida-progresif (o2o) bagi Generasi Z
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DOI:
https://doi.org/10.29040/jiei.v12i5.20672Keywords:
Generation Z, NVivo, O2O Model, Phenomenology, Zakat EducationAbstract
This study aims to analyze the comparative effectiveness of offline and online zakat education programs in shaping Generation Z's interest in paying zakat, and to formulate an integrated educational strategy. Using an experimental phenomenological qualitative design at Asrama Mahasiswa Nusantara (AMN) Surabaya, data were collected through in-depth interviews, observation, documentation, and pre-test and post-test supporting instruments from 16 informants (students, a mentor, and a BAZNAS practitioner). Data analysis using CAQDAS NVivo 12 Pro tools (Word Frequency, Cluster Analysis, Matrix Coding) was then synthesized into a SWOT matrix. The results indicate that maintaining the dichotomy of educational methods is a strategic error. The offline method acts as a Trust Accelerator through spatial authority, despite its vulnerability to logistical inefficiencies. Conversely, the online method is highly effective cognitively but triggers the "Illusion of Presence" and a Spiritual Void due to multitasking distractions. As a resolution, this study proposes the Hybrid-Progressive Zakat Education Model (O2O: Online to Offline to Online), which combines the efficiency of digital reach with the depth of physical interaction to holistically optimize Generation Z's philanthropic potential.
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